Search engine optimization is here to stay, and it will continue to grow. You know how long this game has been going on, and it really has been like a war between online marketers, businesses and Google/Bing/Yahoo. But in the past few years, SEO has gone more complex, thanks to the changing search engine algorithms. But you can still beat the SEO game if you want, and we highly recommend you gain knowledge of the basics, and that will take you very far. This article will be a sound introduction to some elements of SEO you will need to become familiar with one way or the other.
If you don't have the inclination to learn to do SEO let us know
Search engines have an impossible time dealing with Flash based sites, or really having it anywhere on the site. Flash just plays a hard game with SEO, and it could make your life a little miserable. All of that is so because the coding for the Flash sections of your pages will not get read. Flash is mostly used because it looks very nice, and some of it looks great - but not for SEO.
You will make all kinds of mistakes here and there no matter what; so just get used to the idea. The ability to recover and learn from any kind of error in judgment is essential to moving forward.
Every single step that you take towards improving your SEO, will help you in the long run; even if you are making mistakes, view them as a part of your progress. This is just an experience issue, unless you have learned the wrong information which does happen.
Stay away from blackhat SEO because it will get you nowhere because your aim is to build a long term business here, rather than aiming for short term goals. We respect peoples' rights to choose what they want to do with their marketing, but we do not support or recommend blackhat activities.
One reason some like it is because you can get better results and faster, and then you will make money faster, etc. The exact opposite of this is what the majority of people do, whitehat SEO, and if that appeals to you, great - we only recommend whitehat, by the way.
The search engines have evolved greatly in the past one decade, plus the way people search and the way the search results are rendered has been vastly enhanced. Get used to the fact that search algorithms change all the time, and several times a year there is a major change with Google's algorithm. The basics are something we always talk about because they are fundamentally important for what you need to do. So it's up to you how much action you take and how effectively you work on enhancing your position in the search engines.
