Instead of bemoaning the hassle of doing SEO to rank, people should really just focus on what needs to be done. Ever since the late 90s when Google first happened on the web, people have been using all kinds of methods to rank highly and generate targeted traffic. You could say that the entire affair with SEO and search engines has become more challenging - but that is fine with us. It all has to begin somewhere, and with this type of marketing you must completely grasp the basics. So if you're just starting out with SEO, then the following few basic tips should help you have a great start.
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Every beginner should get this imprinted in their minds: No Flash because if you want your site to rank in the search engines, then you have to learn to avoid Flash. What this will do is just really mess up how your site is crawled and may even prevent some pages from being crawled. Search engine spiders cannot read Flash, and therefore pages that are built in it don't rank well, so it's better to stick to the plain old HTML page that is readable. So you have to ask yourself what is more important to you, the Flash or proper SEO. There are SEO opportunities available with your images that you place on any page. One thing about this is that you have to get more training about this so you get all the details. This is really easy, and all you need to do is take the page keyword phrase, you want to rank for, and place it in the image alt tag. So if you're taking advantage of it, you're obviously going to get something more out of your SEO. You are getting scored according to criteria, and one such criterion is how relevant your pages are.
Social media backlinks can bring you both a lot of traffic as well as a needed backlink. Of course those sites are huge with PR and that is something you want to have. It is a great idea to pay others for backlinks from social media as it is tedious and mind-numbing. You will have to take care about where you put it since people can file complaints that you are spamming them.
Now you know a few of the basic things about doing proper SEO, and rest assured there is a lot more to this interesting field of marketing. Get used to the fact that search algorithms change all the time, and several times a year there is a major change with Google's algorithm. Once all this becomes more clear in your mind, then you can begin the task of making your site. You can have the business of your dreams and rank number one in Google - but you need that fire in your belly, first, and know how to keep it there.
